It would be hard to evaluate in every case if the country's laws justified differential pricing. And anyway, aside from some fairly specific stuff like this in Germany, the point of the EU is to make the rules the same everywhere so that the cost is near zero.
I think the prohibition is on selling the content, not owning it, so just not selling it in Germany is an option. But Germany is a big market, 4th largest economy in the world, so it's likely worthwhile for them to make a censored version. That's the deal, these companies are not owed an income from Germany.